Digital Marketing Manager

Are you a digital marketing pro? Join us as a Digital Marketing Manager to lead campaigns, optimise our digital presence, and drive student recruitment. Apply now and shape the future of education!

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Job Details

We are seeking a dynamic Digital Marketing Manager to lead our digital campaigns and optimise student recruitment through digital channels. The successful candidate will be responsible for planning, delivering, and analysing both online and offline campaigns, maintaining and growing our digital presence through SEO, SEM, and the latest digital trends. This role includes line managing the Marketing & Communications Assistant (Social) position and deputising in the absence of the Head of Marketing & Communications.

Salary

£36,694 - £40,083

Location

Cross Campus

Hours

37 hours per week, 52 weeks of the year

Contract Type

Permanent

Reference

SR1710

Closing Date

10/08/2024

Duties & Responsibilities

  • Optimise website UX and SEO to maximise conversion/goal completion of website visitors.
  • Lead on the creation, monitoring, analysis and optimisation of digital marketing campaigns, including SEM, PPC, and email.
  • Develop and implement a digital marketing strategy aligned with the recruitment plan.
  • Lead CMS, SEO and SEM efforts, including implementing an effective strategy, which includes sourcing stories and increasing PR digital presence.
  • Track conversion rates, monitor effectiveness of campaigns and make recommendations using a range of tools including Google Analytics, Google Ads, and Tag Manager.
  • Advise on best digital practise & trends and implement this across the marketing team.
  • Manage the digital and campaign spend to ensure ROI and accurate and effective spending

Job Requirements:

  • Prior experience in a digital marketing role.
  • Expertise in creating and interpreting ROI reports.
  • Knowledge of SEO, social media, email marketing, digital advertising, and digital reporting.
  • Degree Qualification (preferably within subject area)

The right candidate will have:

  • Ability to engage with young adults for events, media stories, and case studies.
  • Innovative and analytically minded.
  • Highly organised and efficient.
  • Excellent presentational and communication skills.
  • Strong copywriting and proofreading skills.
  • Flexibility and ability to work under pressure in a changing environment.
  • Good time management and organizational skills.
  • Driving license and own vehicle.

Why choose us:

Our strategy is to create a Career Focused, Digital Learning environment, ensuring that the learner experience and our relationship within our community, local and regional employers, are at the heart of everything we do. We are proud to be selected as finalists for the AoC Beacon awards for effective use of digital Technology in FE.  Providing a high achieving, focused learning environment allowing our students to achieve the grades they need for higher educations, or the skills and aptitude required to secure a suitable role in their chosen career. Our college is set in the leafy suburbs of Essex, with easy access to surrounding areas and amenities, we are based in a well-connected location both by road and rail.

What we offer:

  • A dedicated and friendly team of professionals who are keen to develop and learn.
  • Excellent pension provision
  • Annual Staff Awards
  • CPD days - opportunities to grow and development through mentorship and coaching
  • Free onsite parking
  • Staff appreciation days
  • Eye care vouchers
  • Onsite Starbucks & Restaurant
  • Well-being days & activities 
  • Electric Vehicle Scheme*
  • Discounted gym membership.
  • Fully immersive teaching rooms allowing online teaching simultaneously at multiple locations.
  • Hybrid Working available.
  • Free Employee Assistance Programme available 24/7, 365 days offering legal & financial advice, as well as general support & guidance.
*subject to terms & conditions

This role is considered exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020. Which means that when applying for certain jobs and activities certain spent convictions and cautions are ‘protected’, so they do not need to be disclosed to employers, and if they are disclosed, employers cannot take them into account. Further information about filtering offences can be found in the DBS filtering guide.  It is an offence to apply for the role if you are barred from engaging in regulated activity relevant to children.

Shortlisted candidates will be required to complete a self-declaration of their criminal record or information that would make them unsuitable to work with children. Self-declaration is subject to Ministry of Justice guidance on the disclosure of criminal records, further information can be found on GOV UK

USP College is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults, we therefore expect all staff to share this commitment. The successful applicant will be required to undertake an enhanced disclosure via the Disclosure and Barring Service, and any other checks that the role requires to ascertain suitability for working with children and/or vulnerable adults, which may include online searches.

We will hold and process any personal data, including sensitive (special category) personal data, relating to you in accordance with our legal obligations, in the manner set out in the Privacy Notice for staff and in accordance with our Data Protection Policy, which is set out on the College’s website, found here.  You should familiarise yourself with our Data Protection Policy (and all other subsidiary policies to it) and comply with them at all times. Neither the Privacy Notice for Staff nor those policies form a part of your contract of employment.